According to studies the hosted Unified Communications (UC) market is undergoing significant growth. Revenues last year increased by over 13% and the total market size is expected to increase to $12 billion, with over 62 million seats in service, by 2018. As a vendor of hosted UC, it is critical to have a suite of products as part of your offering that not only helps differentiate you from your competition, but also provides ways to increase your revenues and profitability as well as penetrate new markets.

A recent study set the average revenue per user (ARPU) of hosted UC at $45.00 per month. By offering additional services, such as call recording and call reporting, you can easily increase your ARPU by 30% or more. Additionally, by having a complete suite of unified recording and reporting available for your customers, you can separate your business from the hundreds of other vendors in the market today.

Although recording is part and parcel of many contact centers (hosted or otherwise), offering recording to general business users outside the contact center can be a profitable way of penetrating new markets. With the passage of the Dodd–Frank Wall Street Reform and Consumer Protection Act compliance has become increasingly important to many industries. A critical part of compliance is recording all modalities of unified communications.

Whether you are basing your hosted UC on Broadsoft, Cisco, or Microsoft Skype for Business/Lync, you can increase your revenues, (especially firms in the financial services industry), by offering a complete recording and archiving solution for all UC. No longer is it sufficient to record the contact center; you need the ability to record voice and video and archive instant messaging as part of your hosted UC offering.

Are you ready to increase your revenues and penetrate new markets? Contact us to learn how!