WPC Live: What’s to Come for the Microsoft Partner Network

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Accelerating growth has become a central focus at this year’s Worldwide Partner Conference. Microsoft has made it clear that their Partner Network is a valuable commodity to their growth. So, Microsoft took some time to focus on what’s to come for the Microsoft Partner Network.

Julie Bennani, General Manager for Microsoft’s Partner Network, discussed the details of the new Cloud Essentials and Cloud Accelerate program. She touched on how application innovation and device selling increasingly focuses on user experience design. By doing this, Microsoft ensures that the needs of their partners are met.

Furthermore, Bennani spoke on how unifying infrastructure develops a go-to-market approach, and amplifies Microsoft’s vision for how Cloud OS will win the data center. This idea advances how business analytics and big data unlock insight from any data, structured or unstructured, via Microsoft’s data platform.

Microsoft wants to acknowledge that the best way to accelerate growth is by fostering a solid relationship with partners. Currently, the Microsoft Partner Network boasts over 430,000 partners worldwide. With that robust of a following, Microsoft often finds that the best way to capitalize on opportunity is to focus on customer and partner needs.

What are your thoughts on the Microsoft Partner Network? Let us know!
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