Imagine the office and all of its intricate and often sensitive communications done on a single unified platform known as Facebook? The truth is stranger than fiction sometimes, now that Facebook has unveiled the just-out-of-beta version of Workplace by Facebook. The Mark Zuckerberg owned, a $49-billion-dollar company, has set its sights on big business and looks to scale up for corporate use.

What can a social network do for enterprise collaboration? Firstly, it extends the personal experience of Facebook that over one and a half billion people are currently tuned to and suggests that if this is how people communicate every day, why shouldn’t the workplace capitalize on that fact? Secondly, it offers another choice for collaboration that millennials and young workers are (essentially) experts in using, removing any learning curves and lowering the barrier to entry (similar to how Microsoft leveraged Skype usage to launch Skype for Business in the enterprise). Right out the box, workers can collaborate quickly, and productivity can see instantaneous increases. Finally, it moves a communications platform into an entirely different realm, repurposing it in a way that was unintended that extends its life in a world of disposable entertainment to provide value for the enterprise.

Big business is smart to keep adding products that offer a better user experience. The more familiar it is, the better adopted any UC solution implemented will be. Looking at some of the most widely adopted social media tools is insightful and demonstrates a willingness by the enterprise to retool the workplace for the worker. In that sense, consumerization of social networking for business shows no signs of stopping. In actuality, the converse is probably truer, that it’s only just begun.