On the third day of 2013 Worldwide Partner Conference, Microsoft continued to emphasize the importance of big data and cloud technologies. A significant portion of this focus includes partner opportunities in the public sector. Big data means a lot for big business, and Microsoft Partners will be seeing more opportunities to expand into this sector.
As part of this, Laura Ipsen, Microsoft Corporate Vice President of Worldwide Public Sector, announced CityNext, a global initiative to enable city leaders to integrate partner solutions on the Microsoft platform. In short, CityNext will create an environment where governments, businesses, and citizens thrive together in a digital community.
Microsoft’s CityNext initiative empowers cities to make the most of existing investments by finding the right combination of solutions, applications, and programs to transform their cities into a haven of technology. It is estimated that smart city technology will grow into a prosperous market.
Navigant Research forecasts that the smart city technology market will grow from $6.1 billion in 2012 to $20.2 billion in 2020, generating a total revenue of $117.3 billion over the next seven years. Data will play an important function, underpinning many of the solutions needed to make this technology a reality.
However, with the proper tools in place, cities can make sense of the growing information structure, and utilize smart technologies to improve traffic patterns, reduce crime rates, monitor pollution indexes, and supervise water management scenarios. These are issues that many city officials deliberate over, but often do not have the insights to best serve their community.
Microsoft has stepped up to the plate, offering solutions that assist with data management and analytics to accomplish a wide variety of goals. Many cities are already working with Microsoft and their partners to develop and deploy solutions that work to improve the overall quality of life in cities ranging from Philadelphia to Barcelona.
What are your thoughts on big data’s impact on the public sector? Let us know!